The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
The Epic Split
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Online Films & Video / Short Form - Single
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York
Client: Lowe's Category: Social Media / Branded Social Campaign
If We Made It - Anna Kendrick: Behind the Scenes of the Mega Huge Footbal Ad We Almost Made
Agency: Droga5 / New York
Client: Newcastle Category: Social Media / Branded Social Campaign
Like a Rolling Stone - Interactive Music Video
Agency: Interlude / New York City
Client: Sony Legacy Category: Online Films & Video / Interactive Video
Squarespace Logo
Agency: Squarespace / New York
Client: Squarespace Category: User Experience Design - Web / Utility
ASOBERU-T ("Playable T-Shirts")
Agency: DENTSU / Tokyo
Client: BEAMS Category: Use of Technology / Product & Mobile Integration
Into the Arctic
Agency: Hello Monday / Aarhus
Client: Greenpeace Category: User Experience Design - Web / Design Craft
Killing Kennedy
Agency: Mullen / Boston
Client: National Geographic Category: User Experience Design - Web / Design Craft
30 Years of Mac
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica
Client: Apple Category: User Experience Design - Web / Design Craft
Mobilizing the 12th Man
Agency: Memac Ogilvy Label / Tunis Mahrajene
Client: C.S Hammam-Lif Category: Mobile Applications/Sites / Social Networks/Community
Birdseye
Agency: De-De / New York
Client: De-De Category: Mobile Applications/Sites / Services/Utilities
The Nike SB App
Agency: R/GA / New York
Client: Nike Category: Mobile Applications/Sites / Services/Utilities
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York
Client: Lowe's Category: Social Media / Best Use of A Social Network
Back to Vinyl - The Office Turntable
Agency: Ogilvy Germany / Duesseldorf + OgilvyOne / Frankfurt
Client: Kontor Records Category: Mobile Applications/Sites / Media, Entertainment & Leisure
Jay Z Magna Carta Holy Grail App
Agency: R/GA / New York + 72andSunny / Los Angeles
Client: Samsung Telecommunications America Category: Mobile Applications/Sites / Media, Entertainment & Leisure
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Social Media / Best Integrated Campaign Led by Social
Scrabble WiFi
Agency: Ogilvy / Paris
Client: Scrabble Category: Use of Technology / Location-Based Services or Proximity Marketing
The OREO Blackout Tweet
Agency: 360i / New York
Client: Mondelez International + OREO Category: Social Media / Branded Social Post
Breaking Bad
Agency: Mullen / Boston
Client: Century 21 Category: Social Media / Branded Social Post
Small World Machines
Agency: Leo Burnett / Sydney + Leo Burnett / Chicago
Client: Coca-Cola Category: Banners & Interactive Advertising / Environmental/Experiential - Single
General Social
Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York
Client: Newcastle Category: Social Media / Best Social Media Page by a Brand
UNIQLO RECIPE
Agency: Projector / New York + Spring/Summer / Copenhagen + smallgiants inc. / New York
Client: Uniqlo Category: User Experience Design - Mobile / Design Craft
The Epic Split
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Online Films & Video / Short Form - Single
Budweiser Red Lights
Agency: Anomaly / Toronto + Labatt Breweries of Canada / Toronto
Client: Labatt Breweries of Canada Category: Other Digital Solutions
Magic of Flying
Agency: OgilvyOne / London
Client: British Airways Category: Other Digital Solutions
Sound of Honda / Ayrton Senna 1989
Agency: DENTSU / Tokyo
Client: Honda Category: Data and Human Experience / Online Data Visualization & Info Graphics
IBM Datagrams
Agency: Ogilvy / New York
Client: IBM Category: Data and Human Experience / Online Data Visualization & Info Graphics
Racer: A Chrome Experiment
Agency: Google Creative Lab / New York
Client: Google Category: Craft / Sound Design
The Nike SB App
Agency: R/GA / New York
Client: Nike Category: User Experience Design - Mobile / User Experience
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite Category: Online Films & Video / Event or Live Webcast - Single
Run That Town
Agency: Leo Burnett / Sydney
Client: Australian Bureau of Statistics Category: Mobile Applications/Sites / Branded Games
NFC Charity Stickers
Agency: Cheil / Hong Kong
Client: Unicef Category: Mobile Applications/Sites / Public Service/Non-Profit
TXTBKS
Agency: DDB DM9JaymeSyfu/Digit / Makati
Client: Smart Communications Category: Mobile Applications/Sites / Public Service/Non-Profit
Milk Carton 2.0
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada Category: Social Media / Branded Social Campaign
Bentley Burial
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Brazilian Association of Organ Transplantation Category: Social Media / Branded Social Campaign
Citi Bike
Agency: Publicis Kaplan Thaler / New York
Client: Citibank Category: Use of Technology / Product & Mobile Integration
Names for Change
Agency: McKinney / Durham
Client: Urban Ministries of Durham Category: User Experience Design - Web / Design Craft
LIFE SIZE MESSI
Agency: Wieden+Kennedy / Amsterdam + Resn / Wellington + Assembly / Auckland
Client: ELECTRONIC ARTS Category: User Experience Design - Web / Design Craft
Perfect Pop
Agency: Deutsch / Los Angeles
Client: Pop Secret Category: Mobile Applications/Sites / Services/Utilities
bookly
Agency: NATIVE VML / South Africa
Client: Modjaji Books Category: Mobile Applications/Sites / Services/Utilities
Pelikan Word Finder
Agency: Ogilvy & Mather Guatemala / Guatemala
Client: Pelikan Americas Category: Use of Technology / Augmented Experience
Celeb Grammar Cops
Agency: Ogilvy Brasil / Sao Paulo
Client: Red Balloon Category: Social Media / Best Use of A Social Network
Live Test Series Integrated Campaign
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Integrated Branding / Integrated Branding Campaign - Online
Hands On Ron Burgundy Game
Agency: Wieden+Kennedy / Portland + Legwork / Denver
Client: Dodge Category: Websites / Branded Games
Passion Project
Agency: DigitasLBi / New York + First Born / New York + Mindshare / New York + M-Booth / New York
Client: American Express Category: Social Media / Best Integrated Campaign Led by Social
No Bollocks
Agency: Droga5 / New York + Heineken USA / Newcastle Brown Ale / New York
Client: Newcastle Category: Social Media / Best Integrated Campaign Led by Social
123w meets fiverr
Agency: One Twenty Three West / Vancouver
Client: One Twenty Three West Category: Websites / Self-Promotion
30 Years of Mac
Agency: TBWA\Media Arts Lab / Los Angeles + Apple / Cupertino + Tool / Santa Monica
Client: Apple Category: User Experience Design - Web / User Experience
Hello Again
Agency: Hudson Rouge / New York
Client: The Lincoln Motor Company Category: User Experience Design - Web / User Experience
Heart of the Arctic
Agency: Cossette / Montreal
Client: Royal Canadian Mint Category: Websites / Other Consumer Goods